Why Vegetable Protein?
Young generations like Millennials, who are about eight millions in Spain, are quickly adopting this healthy food.
Not only vegans, vegetarians or flexitarians like it, but also carnivores, meat lovers, who want to reduce their weekly consumption of beef, veal, pork or chicken without renouncing their taste.
Reasons to consume Plant-Based products
Healthy food
Colesterol free. Antibiotics free. Hormones free.
Animal Well-Being
No suffering from intensive production. No sacrifice.
Climate change
Livestock contribute 18% of greenhouse gases.
Manufacturing efficiency
15x less water, 13x less energy, 12x less land
There is not enough meat for everyone
by 2050 we’ll be 9 billion people.
If you want to go deeper, take a look at the following data:
From the consultancy firm LANTERN, the magnificent report “The Green Revolution”
From CB INSIGHTS, compulsory reading
“Our Meatless Future: How The 90B Global Meat Market Gets Disrupted”